Certex has just unveiled its new-look website and we are all really proud of it. It still has the same easy-to-read house style with all of the usual pages giving company information, news and comprehensive details of products and services but we have now introduced a market place section. This is so that customers in our most commonly serviced industries can go straight to the information that is most relevant to them.
So if, for instance, you want a replacement crane rope, you would go to ‘Market’ on the main tool bar, select ‘Crane Manufacturers’ and straight away you will see the crane wire rope products. Within this section, there is also information on other products and services relevant to your particular industry sector, and details of our experience in that field.
We are hoping that this will make things a lot quicker and easier for our key customers and avoid them having to search for their information in the general sections. Anyway, please let us know how you find this new method of navigation. Your feedback is extremely valuable to us.
Certex is also just about to send out its first electronic newsletter. These days, people receive most of their information online via their computers or phones, so we think that the new format will make it easier to keep our customers up-to-date with the latest news and developments from Certex. It is also a faster and more cost-effective way of communication, so we will be able to send newsletters out more frequently – ensuring that news is kept up-to-date and relevant. It is strange to think that those days of waiting for material to come back from the printers and then having to organise mammoth ‘mail-out’ sessions could well be over – not to mention the number of trees we will save!
Whilst on the subject of e-communication, we are also going to be sending a lot more of our target-specific information out electronically. This will enable us to get things like industry updates, product details and offers out to customers in a more efficient way. To make sure that you are included on our electronic mailing list, please email your details to cgillespie@certex.co.uk.
